David HughesVisual Designer

Hoopy

The developer relations and experience consultancy

hoopy.io

Project details

Client
Hoopy
Role
Head of DesignBrand identityWeb design and development
Output
BrandingWebsiteReportIllustrationIconsStickersGreeting cardPostcard
Hoopy cover artwork

About the project

I was Hoopy’s Head of Design between 2015–2022. I created the brand identity, and designed and developed Hoopy’s website.

I also managed the brand and designed and developed all assets for their DevRelCon events. Hoopy’s client list includes leading finance institutions and global tech companies.

  • Hoopy wordmark in white on Hoopy red
  • State of Developer Relations 2019 report, cover and spreads with charts
  • Hoopy website on a tablet: The developer relations and experience consultancy
  • Hoopy elephant stickers on a laptop lid
  • Sticker of a dachshund spinning a red hoop, with the Hoopy logo
  • Illustration of a chess knight with code brackets and a lightbulb, for strategy
  • Industry icon set: finance, travel, tech, gaming, telecoms, government, recruitment and security
  • DevRelCon thank-you card with a Hoopy food truck in front of San Francisco and London
  • Isometric illustration of a DevRel hub connecting developers, offices and laptops
  • Card reading With love from your friends at Hoopy

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