David HughesVisual Designer

Scale Space

Dedicated to scaleups

scalespace.co.uk

Project details

Client
Scale Space
Role
Brand Designer
Output
BrandingBrand guidelinesStationeryTote bagsBadgesPostersWall graphics
Scale Space cover artwork

About the project

Scale Space is a tech business incubator founded by Imperial College London and Blenheim Chalcot (BC), the UK’s leading digital venture builder. I worked with Blenheim Chalcot and Imperial’s in-house design team to develop the logo and branding for Scale Space. I presented several initial concepts and refined the final logo and brand guidelines based on feedback and input from the BC team and Imperial. Once signed off, the brand assets and guidelines were passed to BC’s team to develop the required assets for launch.

  • Scale Space logo in black on mint
  • Scale Space logo construction grid and colour variations
  • Scale Space logo lockups at different sizes
  • Scale Space workspace with its logo on the wall, people talking in the kitchen and working at a table
  • Scale Space brand guidelines cover
  • Spreads from the Scale Space brand guidelines: brand values, logo and applications
  • Brand guidelines spread showing stationery, signage and pattern applications
  • Scale Space notepad and pencil
  • Scale Space tote bags in black and white
  • Scale Space tote bags in sand and mint
  • Square Scale Space pin badge in sand yellow
  • Scale Space posters in a lobby: Unique, Collaboration, Mission
  • Talk at Scale Space in front of a large logo on a plywood wall
  • Scale Space posters on a meeting room wall
  • Scale Space's open-plan workspace and café

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