David Hughes

Graphic designer
based in North Yorkshire


Logo design for a Yorkshire-based pattern and fabric designer.

All of Paperspoon's products feature bespoke hand drawn or handmade elements so it made sense that the logo should also be hand drawn and have an fluid, organic feel.

The majority of my logo design is purely vector based (often with some rough sketches at the very start to refine ideas) so this was an interesting challenge. I drew a selection of options, we selected our favourite, and I digitally refined the final logo for use across a range of labels, signage, stamps and other assets.


— Logo design

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